Sustainable Impact Partnership

African luggage designer, Jeffrey Kimathi, created the "Kyuso" collection for Buyu in honor of the women in Kenya who specialize in weaving with baobab fibers.

One of ecoi's collective brand members, Sustainably Verified, has aligned with Buyu Collection to research and validate key aspects of life cycle assessment in creating ethical fashion products. This allows for transparency and the ability to measure positive eco-impact with the help of technology, delivered through Shop for Impact.

The Iconic African "The Tree of Life"
The Baobab Tree, Africa's Iconic"Tree of Life"


The Baobab is the largest succulent in the world and is found in 20 sub-Saharan countries. It can provide shelter, clothing, food, and water for animals and humans. The cork-like bark and huge stem are fire resistant and are used for making cloth and rope. The leaves are used as condiments and medicines.

The fruit, called "monkey bread", is edible, and full of Vitamin C. The tree can store hundreds of liters of water, which is tapped in dry periods.

The African Elephant plays a big role in this eco-system as well, they are the chief pollinators of the tree. They enjoy and consume the fruits of the baobab tree and distribute them with their dung which helps the seeds germinate.

The African Elephants pierces the trunk of the tree using their tusk. Inside the trunk of each baobab tree is a reservoir of water, which the elephants drink from.

Mature trees are usually hollow, providing living space for many animals and humans. Baobab trees are believed to be over 2,000 years old. For most of the year, the tree is leafless and looks very much like it has its roots sticking up in the air.